pricing

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

Many hotels look to keep a certain pricing gap with their comp set. For some, this relationship is a key component of their pricing decisions

To measure how recovery is progressing, revenue managers often mentioned looking at increasing occupancy and pick-up outpacing cancellations

Expedia have found a clever way of guaranteeing consumers lowest rates, without having to deal with the controversial OTA rate parity clauses

Using historical pricing or just following others in your market is not an option. It’s okay to make a mistake and then recalibrate

We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?

We strongly advise conducting a comprehensive value price assessment. The results will be invaluable when reviewing rates and developing pricing strategies

Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios

Perhaps no industry is impacted more by COVID-19 than the hotel industry, when movement is impeded it leaves a black stain on hotel revenue and profit