pricing

Germany, Austria, Switzerland: Resilient Hotel Markets

Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe

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Can Hotels A/B Test their Rates? OTAs Can…

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before

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U.S. Hotels Yet to Return to Profitability; China Hits 2019 Levels

Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%

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Loyalty or Discount Programs? Are Guests Really Loyal?

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

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Using Metrics – Other Than RevPAR – to Inform Better Business Decisions

In the hotel industry, it’s profit — not revenue — that pays the bills. Remember: RevPAR doesn’t cover debt service or payroll

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Hotel Recovery Indicators and Need for Scenario Based Strategies

The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper

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money with rope tied in a knot reflecting importance to manage your marketing budget effectively

Hotels Need to Guard Against Aggressive Country Rates Campaigns

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

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Preparing Your Hotel for Autumnal Business

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s

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How to Forecast with Confidence at Your Hotel

We’ll discuss the types of data needed for forecasting, and how you can start harnessing this data to more accurately forecast at your hotel

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Led by Asia-Pacific, Global Hotel Industry Makes Monthly Strides

The world continues to deal with a pandemic that doesn’t want to subside. The hotel industry could use some breathing space

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