pricing
What Are The Problems With Directly Indexing Your Comp Set?
Many hotels look to keep a certain pricing gap with their comp set. For some, this relationship is a key component of their pricing decisions
How Hotel Revenue Managers are Preparing for Recovery
To measure how recovery is progressing, revenue managers often mentioned looking at increasing occupancy and pick-up outpacing cancellations
Hidden in Fine Print of Expedia “Revive and Relief” Recovery Program
Expedia have found a clever way of guaranteeing consumers lowest rates, without having to deal with the controversial OTA rate parity clauses
Pandemic Pricing Principles for Hotels
Using historical pricing or just following others in your market is not an option. It’s okay to make a mistake and then recalibrate
When Every Penny Counts, Get Revenue Generating Basics Right?
We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?
How to Develop Effective Hotel Pricing Strategies Post Covid
We strongly advise conducting a comprehensive value price assessment. The results will be invaluable when reviewing rates and developing pricing strategies
Understanding Pricing and Segmentation Data for Hotel Recovery
Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios
Global Hotel Profit Performance Sticks to Script
Perhaps no industry is impacted more by COVID-19 than the hotel industry, when movement is impeded it leaves a black stain on hotel revenue and profit
Targeting On-Premise Customer Analytics Delivers Twice The Return
They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers
How Independent Hotels Can Maximize Revenue in the Pandemic Era
In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest