pricing
Price Driven Recovery Would be a ‘Terrible Move’ for Travel
A price driven recovery from the Covid crisis would be a “terrible move” because customers are willing to spend more on travelling “better”
Vaccination Roll Out Progress Ensures Continued Positivity
Most markets are continuing to show modest signs of positivity in terms of pick up and web traffic as vaccination roll outs continue across the globe

Price Fairness and Price Identity: What Is It and Why Is It Important? (Pt 1)
In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value
Though Travel is Low Some Regions Show Signs of Performance Positivity
Though global travel remains stunted, some regions are showing signs of sustained performance positivity. Include AsiaPac and the Middle East on that list
Should Major Brand Hotels Consider External Revenue Management Consultancy?
Welcome to another Expert Insights discussion Today we are joined by 3 guests: 🔹 LaToya Elam – General Manager at Homewood SuitesAtlanta-Alpharetta, Georgia🔹 Connor Vanderholm – Co-Founder at Topline Revenue🔹 […]
4 Issues That Can Lower Your Hotel Forecast Accuracy
Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible
Luxury Hotel Marketing Strategies 2021: Get Your Recovery Plan Underway
What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities
Taking Advantage of Post Lockdown Boom: 8 Things Hotels Can Do
Hotels saw reservations peak to all time high after the Prime Minister’s announcement of the roadmap to release the lockdown here in the UK
Atomize “Who are We?” – In conversation with Alexander Edström
In this discussion we talk about how a chance conversation between one of the founders and a hotelier led to the idea to build Atomize
Update on Brazil: Leisure vs. Corporate destinations
It is critical for hotels in the corporate destinations of Brazil to track various segments of demand and be prepared when the tide turns in their favor