pricing

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

Muted occupancy and rate thwarted RevPAR growth in the month, down 85% YOY to €15.50. For the year, RevPAR was recorded at €32.84, down 72.7% YOY

The bar is even higher for hospitality than before the pandemic, and those that can meet or exceed expectations will win. Here’s how:

Many companies launch pricing transformations as a way to create value quickly and sustainably. NB: This is an article from McKinsey Indeed, pricing excellence in B2B settings—setting the right prices, and […]

Another important deciding factor for choosing hotel accommodation is the ability to cancel or rebook without penalty, which ranked just above price

Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

As you know the front office is the command post for your operation. Making sure you have solid internal controls at the desk is mission-critical

The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers