pricing

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels

There is no dichotomy between PMS data and demand data because, the two combined provide the picture to develop data-based revenue management strategies

We can sell the same service, for the same day, with the same channel but at different times and therefore, potentially, also at a different price

If the roadmap goes as projected, we could see occupancy return occasionally to levels that in the past would have yielded higher ADR premiums

Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

Learning from relevant data at hand is key; administer weeks of pricing patterns and test them. There is strong need to move from solely focusing on rates

Traditional means of pricing based on time to departure is now irrelevant as most of the bookings are being made in a shorter, condensed booking window

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand