pricing
Cash Is King – Defend It with Revenue Science
With smart revenue management strategies and technology, hotels can deliver much needed cash flow, improved financials, and data to help navigate the crisis
Setting a Bundle Pricing Strategy: Advantages & Disadvantages
Pricing bundles have a greater perceived value to customers and bring many benefits such as increased average revenue per user (ARPU) and user engagement
Hotel Profit Climbs Higher, But Could Delta Derail It?
Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile
Room Feature Combinations & Attribute Based Selling
Change the way you set up your room inventory and start to revolutionize the way you sell to make more revenue and increase customer satisfaction!
In Top 25 US Markets Large Hotels Saw Occupancy Decrease Five Points
While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels
Where Are The Guests Who Supposedly Prefer Humanless Hotel Experiences?
If we make guests use tech out of thinly disguised objective to cut labor costs, then hotel rooms become a commodity with only differentiator being price
Run Your Own Booking.com Flash Deal Without the Commission Fee
You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56
Asia Pacific: Hotel Performance Ups and Downs
Asia Pacific has a way to go before the region is back to pre-pandemic level. Northeast Asia are ahead of 2020 levels but pacing at roughly half of 2019
Having the Best Rate on Metasearch Can Triple Bookings
Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles
U.S. Weekly Hotel Room Demand Drops for Second Consecutive Week
However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand