pricing

While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels

If we make guests use tech out of thinly disguised objective to cut labor costs, then hotel rooms become a commodity with only differentiator being price

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

Asia Pacific has a way to go before the region is back to pre-pandemic level. Northeast Asia are ahead of 2020 levels but pacing at roughly half of 2019

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand

Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change

Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs

The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?