pricing

Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing

There are a lot of underlying voids in a hotel’s operation that goes unnoticed and these can cause major damage. One such void is a Broken Pricing Strategy

Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

Despite some bumps along the way, 2021 saw some of the best performance metrics ever, with room prices reaching levels never previously seen in some markets

A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue