pricing
How Often Are You Being Undercut On Metasearch?
What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for
Take Advantage Of Changing Booking Behavior Before Your Competition
Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions
Why an RMS Will Never Replace Human Revenue Managers
Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input
Hotel Occupancy Leaders Appeal to Both Business and Leisure Travel
Hotel RevPAR looks to be on steady footing; however, a look at RevPAR contribution shows a greater influence from ADR as opposed to occupancy in many areas
Are You Pricing Based On Your Competitor’s Actual Rates?
To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying
How to Boost Hotel Bookings With Your Booking Engine Data
It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly
Price Optimisation: The What, The Why and The How
We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage
Market Segmentation and How to Price Rooms Correctly
Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy
Hotel Room Service Revenue and How to Increase It
Room service at your hotel can be one of the trickiest parts of the business to get right and not always easy to convert into a profitable exercise
Are We Heading For An RM-Ageddon?
Revenue Management needs to evolve, the focus should be on most recent data of traveller behaviour to recalibrate the expected booking curve
