pricing

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

Attribute based pricing is establishing itself as the future of hotel booking. It’s a highly effective pricing strategy to drive revenue and increase profit

Overall, prioritise actions that drive ADR instead of solely looking at hotel occupancy and ensure you maintain your positioning

It looks like 2023 will be another year of increased tech adoption, as hotels continue to look for ways to drive revenue, efficiency and boost profitability

It’s not enough to jump on the bandwagon and talk the talk. Hotels need to walk the walk by embedding sustainability into their business models

You suddenly find yourself with a slew of last-minute cancellations and bend over backwards trying, desperately, to sell those rooms

When it comes to booking air travel, it’s all about price, with atypical, low pricing a top thing consumers value, but airlines underestimate price impact

When considering room rates and revenue management, hotels must ensure their revenue generation strategies align with their profit objectives