pricing

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have

With the dichotomy of higher prices, increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

To help you make the right switch to a better hotel RMS, we’ll go over the four most common RMS-switching myths so that you know what to look out for

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

Demand based pricing can take a number of forms. The most common examples are price skimming, geo-based pricing, and yield management

Not being present on all available channels would be a mistake since the hotel would lose market share to its competitive set

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

A challenge common to hotels seeking to attract new guests to their hotel is the challenge of an overcrowded and competitive marketplace