pricing
3 Common Revenue Management Myths Can Hurt Your Bottom Line
Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation
Micro-Market Segmentation in Hotels: A Key to Personalization
Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation
The “Why?” Is So Important: Use Data to Reach Actionable Insights
By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes
What are the Pros and Cons of Dynamic Pricing?
By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business
Impact of Seasonality on Hotel Revenue: Understand Highs and Lows
Seasonality significantly impacts hotel revenue, presenting both challenges and opportunities for hoteliers
Revenue Management: The ‘Art’ Behind the Science
Even if you understand the basics of revenue management, you may still have some questions about how to create an effective strategy
LodgIQ Unveils Four Innovative Revenue Optimization Products
. Our mission is to provide hoteliers with the most innovative and effective revenue optimization solutions to achieve effortless profitability
Explaining Hotel Revenue Management Through 4 Movie Storylines
When talking about revenue management, it is important to tell the right story to the right person in a way that is relevant to them
The Importance of Forecasting Accuracy in Revenue Management
Prioritizing forecasting accuracy will contribute to your business’s profitability and long-term success in the dynamic hospitality industry
Please Stop Basing Your Rate Strategy On Your Competition
Sometimes your competition’s rates will be applicable, but moderation is key. Do not let your competitors drive your rate strategy
