pricing
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible
Yield Management: How Your Hotel & Spa Data Makes You Money
While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:
Best Practices for Hotel Inventory Management
From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential
Not-so-Invisible Link Between Revenue Management and Operations
Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability
Why Hotels Need to Shift from RevPAR to NetRevPAR
We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction
Mastering The Art of Resort Revenue Management
Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships
Trapped in Commoditization: How Hotels Can Charge Premium Rate
Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels
How to Respond to Reviews About Price
The best advice for responding to negative reviews about price is to be timely. Response times need to be less than 24 hours
The Economic Perspective for Competitive Rates in Revenue Management
Strategic use of competitive hotel rates in revenue management is a powerful tool to drive revenue growth and foster business development
How the Big Problem with Hotel Stay Personalization was Solved
ABS is a revelation because it solves both the Labor and the Product problems that come with hotel stay personalization
