pricing

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

The right approach for your property will depend heavily on factors like proximity to an Olympics venue, guest needs and revenue generating services on site

Where consumer expectations and industry landscapes continually evolve, sticking to a single-dimension strategy like an RMS for room revenue is insufficient

Dynamic pricing is like a chameleon for prices, changing to match what’s happening in the world around it. It’s about finding the right price at right time

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

Poor inventory management can result in higher operational costs, inefficient use of resources and lost revenue opportunities

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer