pricing

How to Calculate Your Hotel Room Costs for Better Pricing

Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations

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How to Maximise Hotel Revenue Through Rate Type Management

Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget

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Is Calculating Price Sensitivity Too Difficult for Hotels?

Hotel operators should diversify their strategies rather than fixating on an elusive and overly simplified metric like price sensitivity

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graphs of quarterly report illustrating why hotels need to move beyond discounts and find ways to drive revenue without sacrificing profit

Beyond Discounts: How to Drive Revenue without Sacrificing Profit

We explore creative and effective strategies that go beyond discounts to drive revenue growth while maintaining healthy profit levels

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How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

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tree line room reflecting the rise of experiential hospitality and the challenge to drive revenue and profit with high occupancy

Experiential Hospitality and the Levers to Drive Revenue and Profit

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

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Perfecting Your Hotel Gift Voucher Strategy

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

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Revenue is Created Locally, Why the Obsession with Centralization?

The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions

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coloured strands coming together to make the shape of a head reflecting the merging of ai chatgpt and machine learning with the human element

How to Make the Most of AI and ChatGPT at Your Hotel

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Sustainability in Hotels: Where Are We and Where to Next?

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

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