pricing
Hotel-Specific Use of Predictive Analytics is Most Targeted Effort
First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]
Hotel Markets Balancing as Demand and Supply Rates Converge
The magnitude of change in the major industry indicators is not pleasing U.S. hotel owners and operators. New development activity continues to accelerate, while growth in average daily room rates (ADR) […]
Airbnb revenues up 89 percent, driven by Millennials
With the end of August drawing near, travelers are returning from their summer getaways in droves. Data from Slice Intelligence shows that Airbnb was a major benefactor of the summer […]
Hotels Offering Loyalty Rates on OTAs: The Dark Side
Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in […]
Expedia promotes a hotels loyalty rates and rewards program
Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]
Hotels Strategizing for Winning in Uncertain Times
Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of […]
Three thoughts on how to rev up your hotels pricing game
Many hotels still manage revenue, pricing and forecasting by relying heavily on spreadsheets and reports. But at a time where internet distribution is at an all-time high – and potential […]
Ideal Pricing Delivers Extraordinary Revenues
NB: This is an article from IDeaS Similar to many industry veterans, I’ve spent the vast majority of my adult life working in hotels. From operations to sales & catering […]
Are OTAs providing biased information?
A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]
3 Things Revenue Managers Can Learn From Psychologists
NB: This is an article from Tambourine For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line […]
