pricing
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]
Is Your Pre-Opening Revenue Strategy in Place
The swift pace in which hotels are being constructed and opened has led many industry experts to question how prepared hotels are for optimizing their revenue potential. This becomes especially […]
Benefits of Understanding and Being Price Competitive
It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply […]
Hotel 101: Understanding ADR
Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used […]
Paying the Intermediaries: An Analysis of Hotel Commissions
The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online travel agents to convention housing companies, […]
Pricing with Confidence. It’s Perfect! Or is it?
Picture this: You’re a revenue manager. You follow all the rules. And you’re very diligent at it too. When setting the asked for room price for any specific day, you […]
Should you price Sunday as a typical weekday rate?
With the 40th anniversary of “Saturday Night Fever” upon us, Vanity Fair recently described the pop culture movie as a “fun 70s curiosity with pitch-blackness.” The special anniversary release of […]
ADR Holds Steady in First Half of 2017 Despite Decline in Bookings
As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according […]
U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue
U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth. According to the recently released 2017 edition of Trends® […]
Revenue opportunities hotels miss out on when price used to say “yes” to everyone
Blog Soundbites: Today’s hotels are facing unprecedented levels of market competition Adjusting rate alone won’t recoup revenue potential or significantly gain market share Advanced technology uses automated inventory controls to dramatically […]
