pricing

Heal your Self-Inflicted Wound and Decrease OTA Dependency

NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]

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Expedia’s view: Publicly available loyalty rates may be bad

NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia. One of the questions that raised a great deal of discussion was […]

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Lowest Available Hotel Rates: A Friend or Foe?

Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]

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Hotels Can Compete for Revenue Against Airbnb

  The Airbnb business model is driven by solid economic fundamentals but hotels can offer value as well Airbnb successfully delivers relevant and quantifiable advantages in saving time, defeating distance […]

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Reputation Pricing: A Guest-centric approach

NB: This is an article from IDeaS Reputation pricing is a new and exciting way of utilizing your reputation data in hotel management. Reputation Pricing aligns your hotel’s pricing strategy […]

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Three steps for airlines to enhance yield management

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

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Strong digital presence is key tool in regaining margin

  Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]

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11 ways to boost midweek occupancy and revenue

  NB: This is an article from SiteMinder It can be easy, and very tempting, to think that slashing rates to virtually nothing will sell more hotel rooms and increase room revenue […]

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Fragmented Performance Dampens Spring Hotel Outlook

NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]

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3 Tips Hotels Can Learn From Airbnb User Experience

  We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a […]

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