pricing

6 Psychological Pricing Tricks for Hotel Revenue Managers

In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing.  Don’t worry, […]

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Ideal Pricing vs Only Pricing: Revenue Strategy Beyond Price

Hospitality experts agree that hotels can’t maximize profitability by managing rates alone. When your revenue strategy only focuses on managing price, you can’t deliver optimal results. Managing only price works […]

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Arm Your Sales Team with Dynamic Pricing Strategies

An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later […]

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Group Rate Pricing is Going for Gold

Remember the days when you would gather around a table and sales managers would bring their group inquiries to hash out which business to accept and at what rate? Sales […]

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Demand growth lags for luxury hotels in Q2

The largest U.S. hotel companies’ luxury brands are lagging behind their lower-end siblings this year when it comes to room-demand growth, lending credence to the theory that the U.S. lodging […]

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Hotel-Specific Use of Predictive Analytics is Most Targeted Effort

First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]

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Hotel Markets Balancing as Demand and Supply Rates Converge

The magnitude of change in the major industry indicators is not pleasing U.S. hotel owners and operators. New development activity continues to accelerate, while growth in average daily room rates (ADR) […]

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Airbnb revenues up 89 percent, driven by Millennials

With the end of August drawing near, travelers are returning from their summer getaways in droves. Data from Slice Intelligence shows that Airbnb was a major benefactor of the summer […]

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Hotels Offering Loyalty Rates on OTAs: The Dark Side

  Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in […]

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Expedia promotes a hotels loyalty rates and rewards program

Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]

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