pricing
Benefits of Understanding and Being Price Competitive
It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply […]
Hotel 101: Understanding ADR
Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used […]
Paying the Intermediaries: An Analysis of Hotel Commissions
The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online travel agents to convention housing companies, […]
Pricing with Confidence. It’s Perfect! Or is it?
Picture this: You’re a revenue manager. You follow all the rules. And you’re very diligent at it too. When setting the asked for room price for any specific day, you […]
Should you price Sunday as a typical weekday rate?
With the 40th anniversary of “Saturday Night Fever” upon us, Vanity Fair recently described the pop culture movie as a “fun 70s curiosity with pitch-blackness.” The special anniversary release of […]
ADR Holds Steady in First Half of 2017 Despite Decline in Bookings
As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according […]
U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue
U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth. According to the recently released 2017 edition of Trends® […]
Revenue opportunities hotels miss out on when price used to say “yes” to everyone
Blog Soundbites: Today’s hotels are facing unprecedented levels of market competition Adjusting rate alone won’t recoup revenue potential or significantly gain market share Advanced technology uses automated inventory controls to dramatically […]
Why Hotels can’t compete on price alone, articulate value
Hotels have never operated in a more fragmented or competitive booking environment than they have today. Not only are hoteliers challenged to attract the right guest, at the right price, […]
Airbnb response to leaked plans: we fight hotel price gouging
Airbnb responded to the American Hotel and Lodging Associations (AHLA) leaked plans, to combat the home-sharing platform, by releasing their own three-part report. According to the report, consumers have long […]