pricing

The previous methods of ADR (Average Daily Rate) calculations are not good enough any longer. In the fast-paced world of the hotel industry the ecosystem of distribution channels and methods […]

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for […]

Most revenue managers will view their pricing as a tool to optimize RevPAR through increasing either revenue from room rates or from the number of rooms rented out (i.e. by […]

Your brand is your promise to your guests. It’s what they’re expecting from you when buying your services, whether you know it or not. As your brand’s promise is not […]

Pricing is important in all industries. In the hospitality industry, and particularly the lodging industry, pricing is absolutely crucial. Firstly, there is a massive profit incentive for hotel managers to […]

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]

Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer Study, 93 percent of TripAdvisor survey respondents ranked price as the most importance influence on accommodation […]

Last year was a pivotal one for independent hotels, per STR, an American company that tracks supply and demand data for multiple market sectors, which revealed that these ‘un-branded’ properties […]

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]