pricing

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it