pricing
Monitoring Rates: pt 2 of 3 in a pricing series
In Part 1 of our blog series, we talked about how you can set hotel rates to maximise revenue. But this is not a set-and-forget activity. Monitoring market rates in […]
Google Price Insights: New SERP Test and How to Respond
A blog post this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. This new […]
Setting hotel rates to maximise revenue: part 1 of 3
As a revenue manager, getting your room prices right is arguably your biggest priority. And while you may be aware that there’s a science to it, you’re time-poor as it […]
Pricing strategy basics to make the most of every booking
Whether you run a high-end hotel, a budget apartment or something in between, sooner or later you’ll need to decide on a pricing strategy. How much should you charge for […]
Airbnb: What You Need to Know to Stay Competitive
The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying […]
Airbnb in breach of the EU’s Unfair Commercial Practices Directive
The European Commission has found Airbnb in breach of the EU’s Unfair Commercial Practices Directive, the Unfair Contract Terms Directive, and the regulation on legal jurisdiction. In its statement demanding […]
Is The Price Right When Comparing Different Reservation Channels
The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]
All-Inclusives Profitability Secret Sauce: Understand Total Guest Value
The evolution of all-inclusive resorts reads a lot like the fairytale of Cinderella. From humble beginnings catering to a dollar-stretcher crowd – with mediocre buffet food, mid-level accommodations, and events […]
Price Transparency: Why Hotels Need to Become Choice Architects
The internet created a price-savvy generation of consumers with an increased perceived value of undertaking a price search. NB: This is an article from Triptease Research on price sensitivity combined […]
Expedia’s New Package Approach Could Upend Distribution
The marriage of convenience between hotels and online travel agencies gets rockier whenever one of the partners goes too far to gain the upper hand. Expedia’s recent changes to its […]