ppc
PPC For Hotels: How to Counter OTAs
For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to your hotel’s site. […]
SEO vs. PPC Which is Right for You?
In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through search engines you can attract […]
Getting Started With Paid Advertising: A Property Owner’s Guide
Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media […]
3 New Tactics to Improve Your Hotel PPC
We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal. […]
Key Takeaways for Hotels From the Paid Search Benchmark Report
The world of paid search marketing remains hugely competitive for hotels, but understanding the latest industry trends and consumer behavior can make a big difference to how search campaigns perform. […]
The rising cost of hotel PPC…and what to do about it
As owners and asset managers struggle to offset the rising costs of debt service, brand fees, energy, staff and insurances, marketing costs have also come under intense scrutiny. For many […]
How Do I Start a PPC Campaign for My Hotel?
The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you […]
Seven ways to hone your Hotel PPC strategy
With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]
