What Are PPC Keywords & How To Find Them
The starting point of any PPC campaign begins with keywords. Keywords are the foundation of PPC and are one of the most critical parts of any campaign
Meta Vs Search PPC – Why You Need to be Doing Both
You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)
Fast & Easy Mobile PPC Tips For Hotels
Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go
Why Should Hotels Bid On Their Own Brand Terms
By taking that space on Google result page, you are increasing the chances a new visitor converts to a hotels website rather than an OTA
Pay per Stay; Is it the Right Model for my Hotel?
In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign
Should Your Hotel Maintain, Slow or Pause Paid Advertising?
Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller
Affordable Paid Search Strategies to Implement Now
While paid search can be a sizable budget item, now is the time to capitalize on lower PPC costs with very targeted campaigns backed by your valuable customer data
Digital Marketing: To PPC or Not to PPC?
The limited view of PPC has become entrenched in recent years and misses the holistic impact of paid advertising on the business as a whole. New customers do not appear out of a void
Cut Larger Slice of the Booking Pie: How Hotel PPC Competes with OTAs
PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.
SEO and PPC Differ, But They Should Work Together
When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]