ppc

Hotel Marketing: How Can SEO & PPC Work Together?

In the ever-evolving world of digital marketing, hoteliers are constantly striving to maximise their online visibility to attract their target audience

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Digital Marketing 101: Differences Between SEO & Paid Search?

Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention

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What Are PPC Keywords & How To Find Them

The starting point of any PPC campaign begins with keywords. Keywords are the foundation of PPC and are one of the most critical parts of any campaign

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Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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Fast & Easy Mobile PPC Tips For Hotels

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go

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Why Should Hotels Bid On Their Own Brand Terms

By taking that space on Google result page, you are increasing the chances a new visitor converts to a hotels website rather than an OTA

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google travel insights improve after vaccinations

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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Should Your Hotel Maintain, Slow or Pause Paid Advertising?

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

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Affordable Paid Search Strategies to Implement Now

While paid search can be a sizable budget item, now is the time to capitalize on lower PPC costs with very targeted campaigns backed by your valuable customer data

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Digital Marketing: To PPC or Not to PPC?

The limited view of PPC has become entrenched in recent years and misses the holistic impact of paid advertising on the business as a whole. New customers do not appear out of a void

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