ppc

Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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Fast & Easy Mobile PPC Tips For Hotels

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go

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Why Should Hotels Bid On Their Own Brand Terms

By taking that space on Google result page, you are increasing the chances a new visitor converts to a hotels website rather than an OTA

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google travel insights improve after vaccinations

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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Should Your Hotel Maintain, Slow or Pause Paid Advertising?

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

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Affordable Paid Search Strategies to Implement Now

While paid search can be a sizable budget item, now is the time to capitalize on lower PPC costs with very targeted campaigns backed by your valuable customer data

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Digital Marketing: To PPC or Not to PPC?

The limited view of PPC has become entrenched in recent years and misses the holistic impact of paid advertising on the business as a whole. New customers do not appear out of a void

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Cut Larger Slice of the Booking Pie: How Hotel PPC Competes with OTAs

PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.

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SEO and PPC Differ, But They Should Work Together

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]

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Bidding On Your Own Brand Name In Google Ads

By bidding on your branded name you are taking advantage of cheap, valuable real estate, taking control on how your hotel is presented on Google, and likely to take direct bookings back from OTAs.

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