personalization

Unified guest data can supercharge both revenue and guest satisfaction. But too many hotels are still operating with fragmented systems

Data silos are becoming an increasing problem for hoteliers operating in a world where hyper-personalization is the expectation

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

Modern loyalty is about more than transactions. It’s about creating emotional connections and offering personalized rewards

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

Smart hoteliers understand the shift and are using data-driven personalization to boost conversions, loyalty, and business performance

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences