parity

One of the main causes of rate disparity occurs when OTAs and B2B partners, such as bed banks, resell your inventory to third-party platforms

Some worry that getting rid of rate parity will result in unpredictable pricing, with hotels constantly lowering prices to attract guests, leading to chaos

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

When you overcome rate disparity issues, you encourage guests to book direct, maintain control over your prices and the chance to capture more revenue

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them