parity

Dynamic pricing and rate parity aren’t enemies. Best move? Keep public rates clean, monitor on metasearch and embrace closed-user incentives

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

One of the main causes of rate disparity occurs when OTAs and B2B partners, such as bed banks, resell your inventory to third-party platforms

Some worry that getting rid of rate parity will result in unpredictable pricing, with hotels constantly lowering prices to attract guests, leading to chaos

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success