otas

Hotels in China have “little negotiating power” with online travel agents (OTAs) and could do more to resist their increasingly dominant role, suggest MSc student Lorraine Zhang, Associate Professor Basak […]

Google’s substantial revenue growth  — 24 percent — in the fourth quarter suggests that its largest travel advertisers, including the Priceline Group and Expedia Inc., continue to face pressure in […]

The hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel […]

Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]

Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]

2016 was the year of ‘the loyalty wars’, the battle of the century between online travel agencies and hotel brands. Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted […]

  Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]

There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a […]

First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]

At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]