otas
Ctrip’s Strategic Threat to Expedia, Priceline and Everyone Else
If you want to understand the nature of Ctrip’s global ambitions and strategy, just let the CEO take you on a guided tour of China’s largest online travel agency, and […]
The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated on many occasions that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. We do not share their […]
The sun rises on online travel in Africa
As prices for minerals rise, Africa’s business travel sector is benefiting and a number of firms are gearing up for a predicted boom in online travel. Sally White reports Money […]
Key Strategies to Shift Bookings from OTAs to Direct
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. NB: This is an article from Milestone […]
The (ongoing) trouble with travel distribution: Customer experience
The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters—the customer. The landscape of travel distribution has been shifting. Until the mid-1990s, […]
7 Signs Your Hotel Marketing is Out of Control
It’s easy to see how things can go off course in hotel marketing. NB: This is an article from Tambourine With an array of channels, disparate vendors and multiple audience […]
Hotel and Mobile Boost OTA Online Bookings
NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]
How brands are targeting business travellers
Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape. But what about those looking for basic comfort and convenience? According to a survey […]
Metasearch needs evolution and innovation
A decade and a half ago, when the first set of OTAs (Online Travel Aggregators/Agents) were born, travel planners were suddenly empowered with tools that enabled them to do all […]