otas
Who Owns Your Guest Data? Your Hotel or the OTA
When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]
Asia is now driving Expedia strategy
Dressed casually in a pair of jeans and black jacket, Dara Khosrowshahi spoke with a friendly smile, but with determination in his eyes. “The U.S. used to be the driver […]
Booking direct or via OTAs: what’s the better deal?
Hotels and OTAs might be in an all-out war, but some travel experts think you can book with both, it just depends on when you’re looking to book. Mark Blutstein, […]
Why Rate Disparity Matters, and What to Do About It
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]
We have been wrong about OTA hotels commission the whole time
Commissions paid by hotels to intermediaries have risen by more than 7% over the course of the last year. This is according to the 2017 Trends In The Hotel Industry […]
What do you need to know about the Hyatt – Expedia drama?
Last week, Hyatt hotel owners received notification of Hyatt’s intent to terminate its Corporate Lodging Agreement with Expedia. While the announcement is widely speculated to be a negotiating tactic, if […]
How Expedia sees the future in sharing its technology
Expedia has made a deal in recent years about its stated goal of moving from being a web company to a technology platform. Part of this shift, beyond the obvious business […]
Demise of Billboard Effect Considerably Exaggerated
Consumer engagement trends continue to evolve, in turn changing how travelers interact with online resources during the path to purchase. For hoteliers, this has made it difficult to determine which […]
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]
Optimizing your online channels: 9 proven ways to make OTAs work
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. NB: This is an article […]
