otas

Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]

The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over […]

A recent Hotel Management column captured well the full story in the ongoing debate between hotels and online travel agencies. The story, however, is ready for a new chapter. Everyone knows […]

As Expedia continues on its mission to automate the so-called hidden segment of ‘meetings, incentives, conferences and events’, Marriott signs a deal with a competitor. Think mice, and one may […]

Online travel agencies (OTAs) intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report […]

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

Hyatt and Booking.com quietly signed a new and restructured distribution agreement in early June about a year short of the prior agreement’s expiration as the U.S.-based hotel chain seeks leverage […]

When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and be less satisfied with […]

It’s always good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify what best practices can be taken away for your own […]

In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]