otas

With rapid technology innovations and customer expectations shifting in new directions, the hotel sector is in a constant state of flux. And that includes the channels hotels use to sell […]

The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]

OTAs, by definition, are online platforms that lets consumers book travel-related services over the internet. NB: This is an article by Hotelogix The rise of OTAs was an attempt for […]

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]

Agoda, the original Asian OTA, has gone rogue on pricing. Multiple hoteliers say Agoda regularly sells unauthorized static wholesale rates through the site, undercutting them on price without any regard […]

By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]

If there has been one constant in the universe of hotel distribution over the past few years, it’s been change. As brands make aggressive pushes to lure more guests to […]

The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]