otas
7 Tips to Boost Your Property’s Ranking in OTA and Metasearch Results
OTA search results often mystify hotel revenue and channel managers. There’s not always a clear reason why one property ranks higher than another. NB: This is an article from OTAInsight […]
How The Hotel Relationship With OTAs Has Matured
The on-again, off-again relationship between hotel companies and online travel agencies has been the cause of so much head scratching and hand wringing over the years, but in the end, […]
Another Move By The OTAs That Is Harmful To Hotel Profitability
Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add-On Advantage and Booking.basic. NB: […]
Direct Booking Wars, Google, Airbnb: Is the OTA’s Position Unshakable?
When it comes to online distribution OTAs have the majority of market share for online reservations. NB: This is an article from StayNTouch OTAs control approximately two-thirds of all online […]
Latest Trends in The Fast Changing World of Revenue Management
Recently, Travel Tripper, IDeaS, and OTA Insight joined forces to host roundtable discussions on current trends in the fast changing world of revenue management. Meeting in Orlando and Miami, the […]
Why Average Joe Should Never Use an OTA. And Why He Will Never Stop Using Them!
With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency. NB: […]
Is the Metasearch Model in Big Trouble?
Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]
Setting hotel rates to maximise revenue: part 1 of 3
As a revenue manager, getting your room prices right is arguably your biggest priority. And while you may be aware that there’s a science to it, you’re time-poor as it […]
Hotels Fight Back on OTAs Dominance of Online Guest Bookings
Online travel agents offer a convenient revenue stream but, as hotels are discovering, at a cost – that guests are ignoring direct bookings in favour of the hotel that appears […]
Is The Price Right When Comparing Different Reservation Channels
The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]
