otas
2019: The Year Hotels Get a Grip on Acquisition Costs
Examining the challenges and opportunities facing hoteliers in 2019, it might be easy to say, “New year, same old story.” In attempts to drive revenue and increase profitability, hoteliers—like they have for seemingly the past decade—continue to focus on less costly ways to acquire guests.
Get More From Your OTAs (Without Paying More)
There is a lot of debate about not being overly dependent on your OTA (Online Travel Agency) partners and what it does to your profitability. NB: This is an article […]
New Year’s Resolutions for The Independent Hotelier
So, here it is; 2019. Another new year. Time to pack away the Christmas tree (unless you’re doing the whole ’twelve days’ thing), and start the new year with a […]
OTAs and How Hotels Can Best Use Them
When it comes to OTAs, hotels are fixated almost all the time on the same two things. The revenue generated by the room bookings and the commissions
Indian hotels are the latest to declare war on OTAs
Just days after food-delivery apps faced fire from restaurant owners in southern India, online travel agencies (OTAs) are battling opposition from hoteliers in the western part of the country. Around […]
VAT Survival Guide For Irish Hoteliers: 25 Ideas To Slash Cost Of Booking
Regrettably, the rumours have been confirmed. Long feared by tourism businesses all over Ireland, the government has recently declared that the sector’s VAT rate will increase from 9% to 13.5% […]
What Properties Can Learn From Airbnb And The Sharing Economy
First it was the online travel agencies (OTAs) in 2000. Just when hoteliers learnt to co-exist with these intermediaries, along came the revolution that took everyone by storm – the […]
The State of Hospitality Distribution Report: Metasearch
Metasearch Is critical to the travel research process now finds new report, with 94% of travelers reporting that they use metasearch when booking hotels and 73% doing so regularly NB: […]
3 Steps to Navigating the Challenge of Hotel Rate Parity
As a distribution manager, does rate parity fall into your “very hard to deal with” basket? If it does, you’re not alone. NB: This is an article from OTA Insight […]
Why Audience Strategy Is The Key To Hoteliers Competing With OTAs
This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]
