otas
Agoda Goes Rogue on Pricing, It’s a “Constant Battle”
Agoda, the original Asian OTA, has gone rogue on pricing. Multiple hoteliers say Agoda regularly sells unauthorized static wholesale rates through the site, undercutting them on price without any regard […]
Were ETSSA Right to Slam Direct Bookings
By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]
How hoteliers can navigate constant distribution change
If there has been one constant in the universe of hotel distribution over the past few years, it’s been change. As brands make aggressive pushes to lure more guests to […]
Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]
Hotels and OTAs need to work together to maximise revenues
Hotels and Online Travel Agents (OTAs) need to work together to find a collaborative approach that maximises revenues, builds brand confidence and rewards consumer loyalty, according to a panel of […]
Hit the OTAs with a rebound: 5 direct booking strategies
Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to […]
How Hoteliers Can Show Exclusive Rates Even OTAs Don’t Have
In today’s digital landscape, hoteliers struggle to attract the attention of shoppers, as well as maintain that engagement throughout the travel planning journey. With only 9% of U.S. travelers knowing […]
How to better convert online direct booking
Shopping-cart abandonment—which occurs when visitors to websites who make it to the booking engine but suddenly leave the site—is a huge problem in the travel industry. In the fourth quarter […]
What’s Happening with Rate Parity in the Hotel Industry?
Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. But despite its frequent appearance in the news, rate parity remains a […]
Booking.com lists more homes than Airbnb and AI is rocking
Travel giant Booking.com says with 5 million “reported listings” it now tops Airbnb’s reported 4.5 million. Booking.com also says the number of homes, apartments, and places it lists is 27 […]
