otas

The Real Cost of ‘Free’ Cancellations

While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it

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6 Points for an Effective Rate Parity Action Plan

The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.

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How to Train Staff on Distribution Channel Conversion

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

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booking.com are one of many otas who charge hotels fees

The ‘Double Whammy’ of Booking.com’s Early Payment Scheme

Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?

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Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to […]

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Is Your Hotel Offering Too Small to Market Direct?

We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their […]

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Marriott’s New Expedia Contract Signals Shift in Direct Booking Wars

With Marriott International and Expedia Group finally completing their contract negotiations, the deal they’ve struck could have an impact on the relationship between hotels and online travel agencies more broadly […]

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The Decline of Rate Parity Clauses and What This Means for Hotels

The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]

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The Ultimate Channel Manager Buyers Guide For Independent Hotels

Looking for a hotel channel manager, but not sure how to select the right one? Then, you have landed on the right page. NB: This is an article from Hotelogix […]

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Why Booking.basic Is Bad News For Hoteliers

“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced […]

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