otas
Setting hotel rates to maximise revenue: part 1 of 3
As a revenue manager, getting your room prices right is arguably your biggest priority. And while you may be aware that there’s a science to it, you’re time-poor as it […]
Hotels Fight Back on OTAs Dominance of Online Guest Bookings
Online travel agents offer a convenient revenue stream but, as hotels are discovering, at a cost – that guests are ignoring direct bookings in favour of the hotel that appears […]
Is The Price Right When Comparing Different Reservation Channels
The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]
Expedia’s New Package Approach Could Upend Distribution
The marriage of convenience between hotels and online travel agencies gets rockier whenever one of the partners goes too far to gain the upper hand. Expedia’s recent changes to its […]
Booking.com is now offering third-party inventory with Booking.basic
We are used to Booking.com’s inventory appearing re-distributed in endless places. The surprising thing is when we come across the opposite finding which, up until now, has gone unnoticed in […]
Why Hotel Brands and Franchisers Secretly Love the OTAs
I know we all hear the battle cries every day in our industry, but what’s really going on with hotel brands, franchisers, the online travel agents and their war over […]
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
Booking.com No Longer Diverted Helping Hotels Price Their Rooms
Booking.com no longer wants to control the pricing strategies of small to medium hotels but why? Booking Holdings, formerly the Priceline Group, is not alone looking to expand its net […]
Hotel Booking Sites Must Review How They Rank And Display Rooms
Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]
Should every hotel invest in book direct campaigns?
If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is […]