otas
Review Your OTA Contracts and Start to Take Back Control
Not that long ago, an OTA was seen as a partner and often junior members of our teams were allowed to sign contracts without a second thought. My advice now, is to take back control.
Airbnb Eliminates Most Guest Fees to Take on Booking Holdings
In a game-changing move to better compete against Booking.com, Airbnb is eliminating guest fees for many property managers and hotels that sign up for its service beginning June 4.
Nordic Choice ‘Not at War with OTAs’ Over Blockchain
If the decentralised, blockchain-based distribution platform that Nordic Choice has been working on with Winding Tree is to succeed, it will need widespread industry support and buy-in.
The Real Cost of ‘Free’ Cancellations
While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it
6 Points for an Effective Rate Parity Action Plan
The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.
How to Train Staff on Distribution Channel Conversion
Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
The ‘Double Whammy’ of Booking.com’s Early Payment Scheme
Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?
Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to […]
Is Your Hotel Offering Too Small to Market Direct?
We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their […]
Marriott’s New Expedia Contract Signals Shift in Direct Booking Wars
With Marriott International and Expedia Group finally completing their contract negotiations, the deal they’ve struck could have an impact on the relationship between hotels and online travel agencies more broadly […]