otas
ABNB IPO: Why Airbnb Could Overtake Booking.com
Airbnb could grow into the most important, if not the biggest travel company, meaning Airbnb’s stock could be undervalued relative its potential
How to Use Hotel Metasearch to Increase Direct Bookings
Hotel metasearch represents a huge opportunity to increase your profitability. But how do you make sure it’s successful for your hotel?
If the Meerkats were fined £18m, what about the OTAs?
The competition watchdog, the CMA, fined Comparethemarket.com (home of those TV meerkats) £17.9 million last week. What heinous offence had Sergei and his cuddly friends committed to warrant such a hefty financial […]
Metasearch Advertising Just Got a Lot More Complicated
Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?
How Revenue Managers Can Become Indispensable
Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable
Get Most out of Google Hotel Ads Without Wasting your Marketing Budget
Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow
Are Branded Hotels Wasting Money on Metasearch Right Now?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
Use Booking’s RateIntelligence tool? Upgrade Before End November 2020
If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued
How to Not Lose Money Using OTA Discounts!
There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA
Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes