otas

As markets change and the tools evolve, hotel OTA strategy is going to rely on marketing and revenue management being totally and completely aligned

The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace

An OTA has it’s own set of benefits, but one cannot overlook challenges they present. Hotels must look for ways to avoid putting all eggs in one basket

From January 1st 2021 a new regulation on payments for online bookings that requires Strong Customer Authentication (SCA) will come into force

Travelers hungry for hotels are ready to commit to spontaneity, with 29% claiming they’d drop it all and leave the same day if given the opportunity

Saying upfront that OTA is better than direct booking or vice versa isn’t valid. So, let us look at the similarities and the differences between both.

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine

Airbnb could grow into the most important, if not the biggest travel company, meaning Airbnb’s stock could be undervalued relative its potential