otas

Hotels should take advantage of recent developments by demanding compliance from Booking on price and guest data transparency

By optimizing descriptions, you increase the chances your hotel will appear in the top search results, driving more bookings and maximizing your OTA revenue

Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy

The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future

To optimize distribution and enhance profitability while maintaining a superior guest experience, it’s crucial to adopt a balanced approach

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

Hotel distribution is a multifaceted domain which presents significant opportunities for growth and revenue optimisation and remains underutilised