otas

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

Dynamic pricing and rate parity aren’t enemies. Best move? Keep public rates clean, monitor on metasearch and embrace closed-user incentives

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app