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There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

In Google’s new testing UI, the hotel description is replaced with a list of eight featured amenities and a ninth entry titled “+X amenities”

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads