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Experience marketing uses the unique aspects of your property to develop social media campaigns to attract guests. So, begin by thinking of the 5 senses

Google Hotel Ads Shared with Text Ad Feeds. This was probably the announcement from Marketing Live which will have the most impact for hotels

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue

Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits

The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Today, social media is more than just a place to connect with your old high school friends. NB: This is an article from Travel Media Group Critical purchasing decisions are […]

According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis