Online

With global search and booking volumes continuing their recovery, there’s a great opportunity to get on the front foot with your direct booking strategy

Ultimately, price is only an issue in the absence of value. By demonstrating value, hoteliers can give their guests the extra nudge to book their stay

As business slowly wakens from hibernation, how should hoteliers address OTAs? According to some, it’s time to beat them at their own game

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

Reviews are the perfect opportunity to see what your guests really think and for previous guests to communicate their experience to future travellers

While it’s uncertain how indoor dining restrictions across the industry will make people feel, let’s focus on our latest hotels booking trend for now

Direct Messages can feel personal or private, but understanding why guests send you DMs can help you frame your reply, giving a seamless experience

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour