Online

As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition

Over the last decade, Instagram has changed the face of online marketing. NB: This is an article from Cvent Appealing to travellers, adventurers, and explorers, Instagram has become a go-to […]

Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]

As part of your hotel OTA bookings strategy, knowing which OTA works well for which region is essential. You will find hundreds of them selling hotel rooms

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community

From free ads to enhanced analytics to new ways to expand your digital reach, here are six new digital marketing tools your hotel can use to speed recovery

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience