Online

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

Creating clunky or wordy marketing content could cause travellers to overlook your hotel and opt instead for a more tech-friendly brand

What doesn’t work organically, doesn’t work at all. Make sure to work first on your value proposition and then use advertising to amplify your hotel reach

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

Because there is less time to get someone to book via mobile compared to other devices, hotels need to eliminate doubt for guest bookings via mobile devices

Google puts in great effort to ensure any result that is clicked on will provide accurate and useful information without requiring much further digging

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make