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It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern

Because direct guest messaging is such a great marketing tool, let’s look at the best practices so that you can be sure to use it to your hotel’s advantage

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book