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Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel