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Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360