Online

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

If your website looks like it’s from the ’90s, potential guests will assume your hotel is stuck in the past. Let’s dive into why an updated website is vital

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

Dynamic packaging can help introduce end-to-end booking coverage. Otherwise, travelers will rely on OTAs suggesting solutions for vacation-related problems