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When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution. Metasearch continues to be […]

Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]

Invest in Social Media Advertising because it’s where potential guests are spending the most time. With the rise of Generation C, which stands for a new generation of consumers deemed […]

Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly […]

For travelers, reputation is (almost) everything when it comes time to book accommodations, based on February 2015 research by Ipsos MORI for TripAdvisor. While price ranked as the most important […]