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To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways […]

For years, analysts have been talking about the disruptive impact of Airbnb’s alternative lodging solution to the hotel industry, but we think they are missing the point. History Lesson Amazon.com […]

Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]

Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]

In the world of accommodation, it seems as if Airbnb gets all the attention. In just one week, hundreds of articles published on Airbnb covered everything from the founder’s San […]

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]

Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]

Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]

An analysis of mobile travel bookings has underlined the rapid growth of business being done via handheld devices. While mobile overall accounts for 23% of travel bookings globally, up from […]