Online
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition
NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]
Six things you need to get right about Airbnb
NB: This is an article by Morris Sim, founder of Brand Karma, a leading solutions provider for hospitality and travel brands As a road warrior who frequently stays in […]
Why mobile travel chat will revolutionize online travel bookings
NB: This is a viewpoint by Matt Zito, managing partner at Travel Startups Incubator. Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been […]
Homestay sees rise in business travel demand
Cost-conscious business travellers are opting to stay in hosted accommodation, specialist accommodation provider Homestay.com claims. Booking statistics reveal a growing demand from corporate travellers booking homestays for work-related trips, […]
Tripadvisor airline reviews to change airline marketing
NB: This is an article by Shashank Nigam, CEO of SimpliFlying When was the last time you booked a hotel without reading a TripAdvisor review? 93% of travelers say that […]
Airbnb Presence Growing According to CBRE Hotels
Airbnb’s presence in key markets throughout the U.S. is growing at a rapid pace, with users spending $2.4 billion on lodging in the U.S. over the past year, according […]
5 ways hotels can improve direct online booking conversion
NB: This is an article by Katie Colangelo, Director of Business Development at Ve Interactive Hoteliers have a lot of room to improve in 2016 when it comes to converting […]
